Colours can attract more customers

Have you ever considered how the colours you use in your marketing strategy have an impact on audience response and behaviour?

The way we perceive different colours can play a vital role in how they affect our decisions – in fact, according to DesignAdvisor, 60% of acceptance or rejection of a product can be attributed to its colour, while ads in colour are read about 42% more often than those in basic black and white.

It may not seem like a hugely relevant detail, but it’s worth taking the time to consider the potential impact of colour psychology when putting together your campaigns.

Check out the photos below for more insights into the importance of colour selection in marketing.