What’s the difference in marketing to Baby Boomer, Gen X, Millennials and Gen Z? 

Generational marketing is a type of marketing that targets groups of people born in a particular period. This segmentation is important because each generational group has different characteristics, values and habits.

5 steps to create a content calendar

Are you ready to take your social media marketing to the next level with Sposter? Follow these steps to create an engaging and effective content calendar.

Benefits of using Sposter for content marketing

Are you looking for a powerful tool to help your business create and share engaging content on social media? Look no further than Sposter!

Social media possibilities and efforts

Social media satisfies our basic human social needs by allowing us to share about ourselves, find new connections, and be part of a community. But its popularity and usefulness are far beyond those things.