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Influencer is the new profession

Influencer is the new profession

Have you ever realized why do you purchase one things instead of others? Well the answer is simple. Probably, somebody gave you an advice about that product and I can guarantee, that if you are following well know people on social media, that advice were from them.

Social media is the place where everyone has it’s own freedom to share information about whatever they want and gain popularity in the different ways. Without a doubt, we notice that the number of users on social media networks are growing rapidly and the influence of some people are growing as well..

In this article, I will introduce you what is influencer, what are the types and how everything works.

Influencer is the new profession

Influencer is the person who generates opinions about certain products, brands or events, driven by specific incentives. Usually, these people are dictating trends in fashion, travel, politics or food, and thus affecting the average consumer’s choice of what to buy / choose / think today.

Businesses, seeing the power of the influencers, turn to these people as a new, less-used way of advertising. Maybe that’s why the influencers are collectively referred to as marketing influencers.

Basically, a business buys, gives presents or suggests a good deal for influencers, asking them for a positive opinion about its products or services. Influencers have established close ties with their users and have gained their trust. In this way, the average user believes that an influencer is a reliable way to find out about certain products or services.

Micro influencers  

Micro-influencers have specific niche audiences and are deeply connected to them. Most of the time they have less than 10,000 followers.

Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and beauty to name a just a few prominent categories.

For example, Nielsen’s 2015 Global Trust in Advertising study, found that the most credible form of advertising came from other people.

About 80 percent of respondents to the study said that they trust the opinions or recommendations of family and friends. On top of that, two thirds of respondents said that they trusted the information found in online reviews and opinions.

Macro influencers

Macro influencers are someone who has an audience within the follower range of 50k to 300k followers on a particular social media channel. Their content is usually high-quality and is comprised of a focussed passion or topic. Macro influencers also have a dedicated audience that has grown organically over time, and are on the trajectory to becoming a power influencer.

Macro influencers are undoubtedly valuable assets to your brand and can drive reach and engagement in high volumes, as well as sales, social media growth and brand awareness. Business will ask them to feature their product or service on their social media profiles, with a contextual caption mentioning the brand.

Consultant | Sposter

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GRETA MAIGYTĖ, sales manager +370 694 98999