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Did your brand prepare for the festive season?
If still not, don’t panic, Sposter team will guide you through the social media communication process for Christmas Time.
Say “HI” to the 6 best tips for social media:
1. START EARLY
Go big, start early – someone said.
And yes, otherwise, you will be left behind. Follow the rule – plan early and start acting sooner than you think. Facebook IQ identified the fact that people start Christmas shopping before November. Read more -> https://bit.ly/3DNk2p6
Also, you will have more time to analyze your historical performance and prepare everything you need to have significant Christmas sales ever.
2. KNOW YOUR AUDIENCE
Firstly, ask yourself these questions about your target:
1. What’s the core demographic?
2. What are their likes and dislikes?
3. What problems do they face?
4. What are the issues you want to help solve for them?
3. BE ATTRACTIVE
Put the festive sparkle into your social media marketing and create impactful and eye-catching visuals. Make people likely to stop scrolling to look at the photo or watch a video. Stay true to your brand identity, but get creative with your Christmas time content.
P.s. Did you know that brains process an image 60,000 times faster than text?
4. TELL A STORY
People love stories – give them a story! If you want to connect with your audience, use storytelling. Creating special and memorable content will create a conversation between your brand and potential customers.
The festive season is a great time to share emotional-based inspirational quotes, stories. Stories have a key to inspiring and driving your customer to make impulsive emotion-driven purchases.
Example:
So, do you ready to share a heart-warming story with your audience?
5. USE CHRISTMAS PAID ADS
Not a secret Christmas is the most crucial sales period for many brands but also festive time provides a golden opportunity to run a successful giveaway. So, social media paid advertising campaigns will help to convert Christmas shoppers into loyal consumers.
Felling lost with social media advertising – ask us. Sposter team is ready to help you.