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Tools to Boost Your Digital Marketing in 2021

Tools to Boost Your Digital Marketing in 2021

2020 is almost over and it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead.

The amount of innovation in digital marketing is astounding, and you get to experiment with new tools and processes every year. Probably you should experiment, if you want to stay ahead of competition. In every industry, innovation and creativity always win over big budgets.

With that in mind, here are five innovative tools that you can try next year:

1. Lightricks Beatleap: Create Beautiful Social Media Videos

Beatleap enables you to create and edit videos by automatically matching songs with your video clips in seconds. Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. It’s perfect for TikTok, but you can use it for any social platform.

Beatleap uses artificial intelligence to help you speed up the video creation process, while still enabling you to create something professional and awesome.

The app includes 1,000 professional songs to sync with your videos.

2. VennGage: Create a Brand Kit

Venngage has a “Brand Kit” feature which saves all of your brand identity elements, and ensures that your content and visual creators use the same color scheme and visual identity elements in their work.


3. SentiOne: AI-Powered Social Listening

SentiOne uses artificial intelligence to take social listening to a whole new level – the tool helps you:

  • Collect online context for your brand (and help you to never miss what’s really important by prioritizing certain messages)
  • Help your customer support team to reply to social media messages faster by using AI-driven assistant
  • Analyze data to identify niche influencers and brand ambassadors

In other words, it collects, sorts and prioritizes data, as well as helping you (and your team) act upon that information by driving your response and outreach strategies.

4. Finteza: Identify Your Best Performing Content and CTAs

Getting your CTAs right is key to maximizing your digital marketing success, and with Finteza, you can A/B test your CTAs to identify those that generate the most clicks and conversions.

The nice thing about the platform is that you’re unlikely to require any tech help to set it up. It’s very easy to create several remarketing campaigns and compare their performance.

5. Text Optimizer: Create Smarter content

Creating new content that truly helps and engages is always a challenge, be it for your blog or a social media feed you are creating that content for.

I use a variety of tricks and tools to avoid (or overcome) writer’s burnout, but Text Optimizer is the one that works most of the time.

The tool uses semantic analysis to generate a list of related concepts and questions on any topic you provide.

And in most cases it’s an eye-opener – I run it each time I’m looking a quick update for my Facebook Page as it suggests related questions, and those always work well for triggering comments and discussions from my audience.

Source from:

Consultant | Sposter

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GRETA MAIGYTĖ, sales manager +370 694 98999