Facebook Promotes the Use of Hashtags on Posts

If you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days.

Facebook appears to be looking to boost the usage of hashtags once again, with various users seeing new prompts to highlight hashtag use on the platform.

But should you do it? Will adding hashtags to your Facebook posts actually improve your organic reach – or will it just clutter your messaging and look desperate or out of place?

Facebook has seemingly had a love/hate relationship with the hashtag for some time – the platform first added hashtags back in 2013, after they’d first gained momentum on Twitter. But while users could add hashtags to their Facebook posts, very few did, and even fewer searched using tags.

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