{"id":575,"date":"2019-05-06T15:21:37","date_gmt":"2019-05-06T12:21:37","guid":{"rendered":"https:\/\/sposteronline.com\/?p=575"},"modified":"2021-06-21T15:24:06","modified_gmt":"2021-06-21T12:24:06","slug":"en-facebook-publishes-new-data-on-food-related-purchases","status":"publish","type":"post","link":"https:\/\/sposteronline.com\/ru\/en-facebook-publishes-new-data-on-food-related-purchases\/","title":{"rendered":"(EN) Facebook Publishes New Data on Food-Related Purchases"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-ru\">\u0418\u0437\u0432\u0438\u043d\u0438\u0442\u0435, \u044d\u0442\u043e\u0442 \u0442\u0435\u043a\u0441\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u201c<a href=\"https:\/\/sposteronline.com\/en\/wp-json\/wp\/v2\/posts\/575\" class=\"qtranxs-available-language-link qtranxs-available-language-link-en\" title=\"EN\">EN<\/a>\u201d \u0438 \u201c<a href=\"https:\/\/sposteronline.com\/lt\/wp-json\/wp\/v2\/posts\/575\" class=\"qtranxs-available-language-link qtranxs-available-language-link-lt\" title=\"LT\">LT<\/a>\u201d.<\/p><p>Facebook has published a\u00a0new research report\u00a0which looks at the increasing role that social platforms &#8212; and Facebook and Instagram in particular &#8212; are playing in the discovery process for food-related content, including recipes, new products, restaurants, etc.<\/p>\n<p>Facebook commissioned a survey of more than\u00a02,280 people in the US, aged 18 and over, who had purchased food products in the three months leading up to November 2018. The results show that younger users are increasingly likely to be using social media apps for food-related inspiration, which is an important trend of note for those working in related sectors.<\/p>\n<p>Among the highlighted stats:<\/p>\n<ul>\n<li>36% of 18\u201334 year-olds\u00a0say\u00a0that they engage with food-related posts on Facebook every week<\/li>\n<li>44% of younger food shoppers post or share food-related content on social media<\/li>\n<li>34% of people under 34 use their phone to look for promotions and discounts when shopping in-store<\/li>\n<\/ul>\n<p>\u200bSome key insights for food marketers &#8212; you can read Facebook&#8217;s full report\u00a0<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/catering-to-the-tastes-of-tomorrows-food-shopper#\">here<\/a>, or check out the infographic below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-576\" src=\"https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2.png\" alt=\"\" width=\"789\" height=\"1073\" srcset=\"https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2.png 789w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2-600x816.png 600w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2-221x300.png 221w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2-753x1024.png 753w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-2-768x1044.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-577\" src=\"https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3.png\" alt=\"\" width=\"789\" height=\"1123\" srcset=\"https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3.png 789w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3-600x854.png 600w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3-211x300.png 211w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3-719x1024.png 719w, https:\/\/sposteronline.com\/wp-content\/uploads\/2021\/06\/fb_food_shoppers_info-3-768x1093.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Content from: SocialMediaToday<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0418\u0437\u0432\u0438\u043d\u0438\u0442\u0435, \u044d\u0442\u043e\u0442 \u0442\u0435\u043a\u0441\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u201cEN\u201d \u0438 \u201cLT\u201d.Facebook has published a\u00a0new research report\u00a0which looks at the increasing role that social platforms &#8212; and Facebook and Instagram in particular &#8212; are playing in the discovery process for food-related content, including recipes, new products, restaurants, etc. Facebook commissioned a survey of more than\u00a02,280 people in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/blog-page.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v24.7) - 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