{"id":733,"date":"2018-11-14T16:53:01","date_gmt":"2018-11-14T13:53:01","guid":{"rendered":"https:\/\/sposteronline.com\/?p=733"},"modified":"2021-06-21T16:56:11","modified_gmt":"2021-06-21T13:56:11","slug":"en-instagram-promote-stories-fresh-analytics","status":"publish","type":"post","link":"https:\/\/sposteronline.com\/lt\/en-instagram-promote-stories-fresh-analytics\/","title":{"rendered":"\u201eInstagram\u201c reklama ir duomenys"},"content":{"rendered":"

Dauguma vartotoj\u0173 \u017eino, kad \u201eInstagram\u201c yra nuotrauk\u0173 ir vaizdo \u012fra\u0161\u0173 dalinimosi platforma, kuri priklauso \u00a0socialini\u0173 tinkl\u0173 gigantei \u201eFacebook\u201c. Did\u017eioji dalis organizacij\u0173 yra pakvai\u0161usios d\u0117l \u0161io socialinio tinklo, jos panaudojimo galimybi\u0173 ir vartotoj\u0173 gausos.<\/p>\n

Daugiau nei prie\u0161 savait\u0119, \u201eInstagram\u201c paskelb\u0117 nauj\u0105 kampanij\u0105, kuri skatina reklamas kurti naudojant istorij\u0173 funkcij\u0105 (angl. stories)<\/em>. Taip pat yra kalbama ir apie nauj\u0105j\u0105 puslapio analitik\u0105, kuri leis geriau i\u0161analizuoti auditorijas.<\/p>\n

Reklama \u201eStory\u201c funkcijoje<\/strong><\/h3>\n

Kaip teigia,\u00a0TechCrunch reported<\/a>, \u201eFacebook\u201c tiki, kad istorijos yra naujoji socialini\u0173 tinkl\u0173 ateitis. \u201eInstagram\u201c i\u0161leid\u017eia nauj\u0105 reklamos format\u0105, kuris leis rinkodaros specialistams pasiekti vartotoj\u0173 auditorijas naudojant \u201eStory\u201c funkcij\u0105, kuri nuotraukas ir vaizdo \u012fra\u0161us sujungia \u012f vien\u0105 prane\u0161im\u0105. Reklama naudojant \u0161i\u0105 funkcij\u0105 yra labai pana\u0161i \u012f \u201eFacebook\u201c skatinimo (angl. Boost) <\/em>funkcij\u0105, \u012f kuri\u0105 investavus yra didesn\u0117 tikimyb\u0117, kad prane\u0161imas sulauks daugiau d\u0117mesio.<\/p>\n

\u0160i nauja informacijos perteikimo forma padeda nuotrauk\u0173 ir vaizdo \u012fra\u0161\u0173 program\u0105 paversti naudingesne reklamuotojams, norintiems pasiekti auditorijas. Istorij\u0173 funkcija greitai i\u0161augo iki daugiau nei 400 milijon\u0173 aktyvi\u0173 vartotoj\u0173. \u201eInstagram\u201c turi apie 2 milijonus vartotoj\u0173, kurie moka u\u017e reklamas, i\u0161 kuri\u0173 daugelis yra ma\u017eos \u012fmon\u0117s ir k\u016br\u0117jai, kurie neturi did\u017eiuli\u0173 biud\u017eet\u0173, kad reguliariai pateikt\u0173 \u201eFull Story\u201c skelbimus per vis\u0105 ekran\u0105. \u201eStories\u201c funkcija leid\u017eia jiems transformuoti savo istorijas \u012f skelbimus, kurie gali geriau pasiekti tikslin\u0119 auditorij\u0105.<\/p>\n

Dabar, kai \u201eInstagram Stories\u201c tapo dar vienu labai naudojamu rinkodaros kanalu, prasminga tai, kad \u201eInstagram\u201c si\u016blo \u0161i\u0105 funkcij\u0105 reklamuotojams. \u201eInstagram\u201c nori padaryti, kad \u201eStories\u201c netapt\u0173 vieta vien tik reklamos sklaidai. Rinkodaros specialistai turi i\u0161laikyti savo \u201eInstagram\u201c istorijas linksmas ir kad jos b\u016bt\u0173 pritaikytos prie auditorijos.<\/p>\n

\"\" \"\"<\/p>\n

Pa\u017eangesn\u0117 puslapio analitika<\/strong><\/h3>\n

\u201eInstagram\u201c socialinis tinklas turintis daugiau nei 1 milijard\u0105 vartotoj\u0173 visame pasaulyje, taip pat prad\u0117jo \u201eInstagram Analytics\u201c testavim\u0105, padedant\u012f rinkodaros specialistams geriau steb\u0117ti auditorijas ir j\u0173 dalyvavim\u0105.<\/p>\n

Programin\u0117s \u012frangos \u012frankis i\u0161ple\u010dia steb\u0117jim\u0105 apie svetain\u0117s paspaudim\u0173 skai\u010di\u0173, nauj\u0173 steb\u0117toj\u0173 ir \u201eStory\u201c i\u0161\u0117jim\u0173. Taip pat yra rodoma visa vertimo vert\u0117, i\u0161laikymo rodikliai, auditorijos ir svetain\u0117s lankytojai, program\u0173 parsisiuntimai ir \u201eFacebook\u201c patinka paspaudimai bei daug kit\u0173 funkcij\u0173.<\/p>\n

Patobulintos analiz\u0117s priemon\u0117s grei\u010diausiai pad\u0117s rinkodaros specialistams \u012fvertinti reklamos kampanij\u0173 poveik\u012f \u201eInstagram\u2019e\u201c ir greitai pritaikys \u0161ias strategijas, kad maksimaliai b\u016bt\u0173 padidintas na\u0161umas, taip bus \u012fmanoma geriau suprasti pagrindinius vartotoj\u0173 vartojimo ir naudojimo \u012fpro\u010dius.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Dauguma vartotoj\u0173 \u017eino, kad \u201eInstagram\u201c yra nuotrauk\u0173 ir vaizdo \u012fra\u0161\u0173 dalinimosi platforma, kuri priklauso \u00a0socialini\u0173 tinkl\u0173 gigantei \u201eFacebook\u201c. Did\u017eioji dalis organizacij\u0173 yra pakvai\u0161usios d\u0117l \u0161io socialinio tinklo, jos panaudojimo galimybi\u0173 ir vartotoj\u0173 gausos. Daugiau nei prie\u0161 savait\u0119, \u201eInstagram\u201c paskelb\u0117 nauj\u0105 kampanij\u0105, kuri skatina reklamas kurti naudojant istorij\u0173 funkcij\u0105 (angl. stories). Taip pat yra kalbama ir […]<\/p>\n","protected":false},"author":1,"featured_media":736,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/blog-page.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n\u201eInstagram\u201c reklama ir duomenys | Sposter<\/title>\n<meta name=\"description\" content=\"Everyone knows that Instagram (also known as IG) is a photo and video-sharing social networking service owned by Facebook. 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