{"id":585,"date":"2019-04-03T15:29:50","date_gmt":"2019-04-03T12:29:50","guid":{"rendered":"https:\/\/sposteronline.com\/?p=585"},"modified":"2021-06-21T15:31:38","modified_gmt":"2021-06-21T12:31:38","slug":"en-linkedin-announces-new-data-partnership-to-improve-ad-targeting","status":"publish","type":"post","link":"http:\/\/sposteronline.com\/lt\/en-linkedin-announces-new-data-partnership-to-improve-ad-targeting\/","title":{"rendered":"\u201eLinkedIn\u201c gerina reklam\u0173 infrastrukt\u016bra"},"content":{"rendered":"<p>\u201eLinkedIn\u201c toliau pl\u0117toja savo auditorijos taikymo (angl. targeting )galimybes, \u0161\u012f kart\u0105 su nauju partneriu &#8211; \u201eAdobe\u201c, kuri i\u0161pl\u0117s \u201eLinkedIn\u201c paskyros pagrindu sukurtas rinkodaros galimybes \u201eAdobe Experience Cloud\u201c naudotojams.<\/p>\n<p>Pasak \u201eAdobe\u201c:<\/p>\n<p>\u201e\u201eAdobe\u201c ir \u201eMicrosoft\u201c suderina pagrindinius duomen\u0173 \u0161altinius, kad u\u017epildyt\u0173 \u201eAdobe Experience Cloud\u201c profilius, \u012fskaitant\u00a0 \u201eMarketo Engage\u201c ir \u201eMicrosoft Dynamics 365 for Sales\u201c. Tai suteikt\u0173 verslininkams ir pardav\u0117jams galimyb\u0119 lengvai nustatyti, suprasti ir \u012fsitraukti \u012f B2B klient\u0173 pirkimo komandas.\u201c<\/p>\n<p>Sandoris i\u0161 esm\u0117s leist\u0173 rinkodaros ir pardavim\u0173 komandoms pasinaudoti \u201eLinkedIn\u201c, \u201eMarketo Engage\u201c ir \u201eMicrosoft Dynamics 365\u201c duomenimis, kad\u00a0 \u0161ie gaut\u0173 daugiau informacijos apie auditorijas, kurias jie siekia pritraukti. Pavyzd\u017eiui, \u201eAdobe\u201c klientas parduoda biuro reikmenis &#8211; tod\u0117l jam pravartu naudotis \u201eLinkedIn\u201c auditorijos duomenimis ir skelbim\u0173 taikymo \u012frankiais, kad skelbimai b\u016bt\u0173 rodomi konkre\u010di\u0173 sprendim\u0173 pri\u0117m\u0117jams, remiantis darbo vaidmenimis, vietomis ir pan.<\/p>\n<p>\u0160is naujas sandoris, kuriame \u201eAdobe\u201c \u012frankiai bendradarbiauja su \u201eLinkedIn\u201c \u012f\u017evalgomis, neabejotinai i\u0161pl\u0117s savo bendr\u0105 pasi\u016blym\u0105. \u0160iuo metu \u201eLinkedIn\u201c aptarnauja daugiau kaip 610 milijon\u0173 nari\u0173 ir siekia \u201erekordinius\u201c dalyvavimo lygius.<\/p>\n<p>Pa\u017eymima, kad tai yra naujausios \u201eLinkedIn\u201c pastangos i\u0161naudoti savo profesionalius duomen\u0173 rinkinius ir i\u0161pl\u0117sti savo reklamos \u012frankius. Platforma taip pat neseniai i\u0161leido \u201elook a like\u201c auditorij\u0173 \u012frank\u012f ir nauj\u0105 integracij\u0105 su \u201eMicrosoft Bing\u201c paie\u0161kos duomenimis, toliau siekiant i\u0161pl\u0117toti auditorij\u0173 taikymo paj\u0117gumus.<\/p>\n<p>Kiekvienas i\u0161 \u0161i\u0173 \u017eingsni\u0173 turi reik\u0161ming\u0105 \u012ftak\u0105 reklamuotojams, tod\u0117l \u201eLinkedIn\u201c tampa galingesn\u0117 priemon\u0117 pasiekti tinkamas \u017emoni\u0173 auditorijas.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eLinkedIn\u201c toliau pl\u0117toja savo auditorijos taikymo (angl. targeting )galimybes, \u0161\u012f kart\u0105 su nauju partneriu &#8211; \u201eAdobe\u201c, kuri i\u0161pl\u0117s \u201eLinkedIn\u201c paskyros pagrindu sukurtas rinkodaros galimybes \u201eAdobe Experience Cloud\u201c naudotojams. Pasak \u201eAdobe\u201c: \u201e\u201eAdobe\u201c ir \u201eMicrosoft\u201c suderina pagrindinius duomen\u0173 \u0161altinius, kad u\u017epildyt\u0173 \u201eAdobe Experience Cloud\u201c profilius, \u012fskaitant\u00a0 \u201eMarketo Engage\u201c ir \u201eMicrosoft Dynamics 365 for Sales\u201c. Tai suteikt\u0173 verslininkams [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/blog-page.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eLinkedIn\u201c gerina reklam\u0173 infrastrukt\u016bra | Sposter<\/title>\n<meta name=\"description\" content=\"LinkedIn continues to expand its audience targeting capability, this time through a\u00a0new partnership with Adobe\u00a0which will expand LinkedIn&#039;s\u00a0account-based\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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